Family owned and operated since 1949, Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet, but it was big enough for Allen Shepherd and Stan Schaller to stock hunting, fishing, camping, skiing, diving, bowling, and athletic gear. Hosting annual used equipment swaps, fundraisers for local ski and snowboard teams, race league nights, and sponsoring an annual New Gear Demo each March at Wisconsin’s Granite Peak Ski Area, Shep’s is a HUGE part of the local community in Wausau, WI. Hear what Shep's own Theresa Shepherd had to say in our latest Stay Human, Shop Local feature.
LOCATION: 324 Scott St, Wausau, WI 54403
What makes Shep’s unique?
Shep’s is a one-of-a-kind place to shop and a cornerstone of the Downtown Wausau community. With three floors in our 115-year old building, including the famous basement “Dungeon”, the sales floor is merchandised like a well-loved cabin and features artifacts and furnishings from Shep’s history. What makes us truly unique is our 65-year history, which provides unparalleled insight into how we run our business and serve our customers.
What’s it take to be an independent retailer these days?
People ask us all the time why anyone would want to be an independent retailer. We can’t answer for anyone else, but we think it’s because Shep’s is a toy store for grown-ups in a community that values integrity, family, and the environment. We wouldn't have it any other way.
We offer the coolest gear for outdoor enthusiasts. The manufacturers we work with believe in the things that matter. The events we host and support make a difference. The community we work in appreciates the effort, and most importantly the customers we serve are our friends.
What is the best part about being an independent retailer?
The best part of what we do is watching excited customers head out with new gear that is just what they wanted, knowing we took care of all the steps necessary to make someone’s day. We love hearing stories of adventure and family when folks come back to share.
When Allen Shepherd coined the original shop tag line, “It pays to play,” he didn’t mean we’d get rich working this hard. He meant it is critical for personal and family health and happiness to include exercise and relaxation in your life. He was right. We feel fortunate to have 65 years of experience to guide us. While there are moments of craziness, we’re not crazy. We honestly enjoy being an independent retailer.
What makes Shep’s stand out from big box retailers?
We pack 15,000+ square feet of retail space full of the best performing brand name apparel, equipment, and accessories for any outdoor adventure and work to keep our store full of the most sought after gear. We write our own blog and support our community by sharing news of the great stuff that happens around town. Next time you find yourself in exotic Wausau, Wisconsin, pay us a visit and treat yourself to the local service you deserve!