The first mock up of the infamous Shocker Glove didn’t come to Dustin Goss, POW Founder, as a CAD file or a scanned sketch. It came to him as a fax. Seeing as the year was 2006 (rather than 1996), Dustin had to rummage around to find a fax machine to receive the rough sketch from POW Rider Austin Hironaka. Having joined the POW team as a local grom back in 2003, Hiro was still struggling with the modern marvel of the time (email), which was frankly some advanced shit back then.
In the fax, Austin included a rough outline of a hand with two simple words: pink, with an arrow pointing at the index/middle finger, and brown, with an arrow pointing at the pinky. With this incredible technological mock-up, POW’s Shocker Glove was born.
Since its first season on the slopes in 2006, the Shocker has gone through five design iterations ranging from pleasantly tasteless to borderline offensive. While our brand has evolved & become known for producing bomb-proof gloves to keep you warm and dry all season, POW knows the importance of respecting & staying true to our history. Long days on the hill and questionable nights directly following have left us stocked full of stories (some not so fitting for this blog).
The Shocker Glove perfectly illustrates the "less than squeaky clean" image that Dustin, appropriately nicknamed ”Dirty D”, and the gang at POW maintain in the snow-sports industry. While the Shocker does evoke a sense of scandal all on its own, it is not POW’s only venture into the R-rated side of snowboarding.
The Murkin glove, whose namesake comes from…well we’ll let you read about that for yourself, was debuted back in 2007. These pieces from POW, while serving as top notch gloves that are Built to Last, also keep the dirty side of snowboarding alive as early generations of riders grow & decay into more wholesome members of society…psht.The folks who were onboard from the beginning are now getting married, having kids, and distancing themselves from the debauchery of snowboarding's early years. We hope to keep a string tied to those memorable times when our hair was longer, our choices were more questionable and our nights were just a little bit dirtier.