We at POW are honored to announce the addition of the hard-charging & already legendary snowboarder, John Jackson (AKA John J), to our team of global riders. John J’s partnership with POW will extend far beyond sticker placement on his snowboard; we plan to incorporate Jackson into glove development and additional rider-driven marketing efforts.
“This partnership speaks to the nature of our business and how hard we’ve worked to appeal to the most demanding riders out there,” said Dustin Goss, POW Gloves Founder & President. “We strive to create gloves that are BUILT to LAST, and being recognized by someone like John J for our quality and style truly validates that mission. This is a next-level achievement for POW – we couldn’t be more stoked.
Jackson is throttling forward this winter with tons of momentum, working on new projects with Transworld Snowboarding and X Games Real Backcountry, as well as a web series to be release in fall ‘15. POW will join John J’s list of current supporters, including Red Bull, Signal Snowboards, Go Pro, LRG, Under Armour, VonZipper, Mammoth Mountain and the Jackson brothers’ own jewelry brand, JAX Union.
“I’m hyped to join forces with a company that has a like mind and love for powder,” said Jackson. “Cold hands can be a miserable experience and it’s good to see that POW’s number one focus is keeping your paws warm and dry. Engineered with GORE-TEX™, these are some of the cleanest gloves out there. I’m very happy to team up with the Northwest boys at POW!”