Having first opened its doors in 1988, Underground Snowboards has remained a cornerstone of the Breckenridge shred community for over a quarter century. Run by ripping boarder Andy Schultz, and staffed by an incredible crew of passionate and active riders, Underground has prioritized a work/ride balance since day 1. Andy knows that this is not only for personal health benefits, but also to ensure that his sales staff is relatable and well-educated on all brands and products. Get to know Andy a bit better in the interview below, and hear what things are currently looking like for this stellar shop in our latest Stay Human, Shop Local feature.
This season we are launching a new editorial series featuring brick and mortar retailers, based on the heartfelt motto, "Stay Human, Shop Local." In an age of giant e-commerce corporations, price matching and overnight shipping, it is becoming harder and harder for small, local stores to compete & keep their doors open. The “Stay Human, Shop Local” mantra, coined by SnoCon founder John Logic, was established as a reminder of the benefits gained by shopping locally with actual humans.