Having first opened its doors in 1988, Underground Snowboards has remained a cornerstone of the Breckenridge shred community for over a quarter century. Run by ripping boarder Andy Schultz, and staffed by an incredible crew of passionate and active riders, Underground has prioritized a work/ride balance since day 1. Andy knows that this is not only for personal health benefits, but also to ensure that his sales staff is relatable and well-educated on all brands and products. Get to know Andy a bit better in the interview below, and hear what things are currently looking like for this stellar shop in our latest Stay Human, Shop Local feature.
Everyone knows that a bad rental situation is one of the worst things you can experience at a mountain resort, especially when fresh turns are waiting to be had and you're stuck in a concrete box that smells like feet. Fortunately for Park City visitors, Aloha Ski and Snowboard Rentals is amongst the best out there, having opened with two shops in 1998 and now operating in seven locations between Park City and Canyons. With a fully stocked storefront full of in-season goods and a top-of-the-line rental offering from multiple ski and snowboard brands, it's pretty easy to figure out why countless snow-goers looking for an upgrade would end up here.
Vermont-based Darkside Snowboards is one of the most respected snowboard shops in the world, with deep roots on the "Ice Coast" and an extremely passionate and knowledgable staff on hand at each of its three locations. From it's unique store-front "DarkParks" to the limited products they stock on their shelves, there are so many reasons to pay Darkside a visit. Read up on this stellar crew in our latest Stay Human, Shop Local retail feature, below, and help us congratulate them on their second consecutive SIA "Retailer of the Year" victory!
The Boardinghouse sits at the base of Heavenly Mountain Resort in the Heavenly Village. As the go-to shop at Heavenly, The Boardinghouse is South Tahoe’s most accessible outfitter for any shralper's needs.
Family owned and operated since 1949, Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet, but it was big enough for Allen Shepherd and Stan Schaller to stock hunting, fishing, camping, skiing, diving, bowling, and athletic gear.
This season we are launching a new editorial series featuring brick and mortar retailers, based on the heartfelt motto, "Stay Human, Shop Local." In an age of giant e-commerce corporations, price matching and overnight shipping, it is becoming harder and harder for small, local stores to compete & keep their doors open. The “Stay Human, Shop Local” mantra, coined by SnoCon founder John Logic, was established as a reminder of the benefits gained by shopping locally with actual humans.