BORN OUT OF THE LOVE OF OUTDOOR ACTIVITIES AND THE NEED FOR NO-NONSENSE HANDWEAR.
IN THE MOUNTAINS WE PLAY.
The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass. Years later, 2002, founder Dustin Goss began the branding and company development for POW that has emerged into a rapidly developing brand focused on quality hand-wear. By the 2008 season POW had achieved distribution in over 30 countries and began to drive a global brand culture that resonates to this day world-wide with a single product line. And in 2010 POW was extended a GORE-TEX® license that allowed them to feature the durable and waterproof material in their products; meanwhile validating the “Built to Last” and “All Day, Everyday” mantras the company is known for.